If you have been in the digital space for more than 5 minutes, you have probably heard the term “Sales Funnel” and know that it’s crucial but still unsure how to implement one for your business.
In the simplest terms, a sales funnel will move your audience from being a lead to paying customer that purchased your product. If you are starting out you might be wondering which you should create first, the content to attract them, the emails to nurture to the sale or the product to sell them. These are vital pieces in the sales funnel, but the undying question is where should you start.
If you are starting from scratch and do not have an audience or any content you might think that you need to start with the content first. And this is partially correct.
But I am going to break this down into the most straightforward steps you can follow to go from nada to a selling machine.
Starting at Point 0
Let’s start with your starting point. If you have 0 subscribers on your list, 0 content created, and no product. You need an audience. You need to know whom you are serving before you can create something to help them. You simply cannot sell a product without knowing who you are selling to.
Find Your Ideal Client
To begin you need to be clear on your client avatar. With your client avatar, you can determine what problem you are solving for them.
There are many key aspects of creating a client avatar aside from the very basic demographics. To get the best results I follow a method that I learned in the book DotCom Secrets that encourages you to give your ideal avatar a name. You will begin to think of them as a single person rather than a group.
Brainstorm a Product
Once you know what problem you are solving you can create the idea of the product you will sell to them. Your product isn’t set in stone yet, but you should have an excellent sense of what it will be.
To recap where we are at, determine what problem you are solving for your client and create an idea of for the product you will sell them.
Create Content That Attracts
Now that you know what product you are going to sell them you need to work on creating content that attracts them. Content can be in the form of blog posts, videos, or any other way that your audience can begin to experience your expertise.
Content is something that you create once and move on to the next step. You will want a steady stream of content to keep giving your audience as you begin to prime for the ask.
While you are creating content that you will give away for free, you need to work on the next step, building the relationship. I highly recommend that you focus your building inside of your emails. Email is the most direct line of communication you will have with your audience.
Start writing emails on a regular basis. Save these emails; you will repurpose them in a bit.
These should brand new emails every week that you send to your audience. You need to keep providing high value and demonstrating that you know what you are knowledgeable about the topic.
Now we are working on two pieces of the funnel. Consistent content, regular emails.
However, you still need to sell them the product that you haven’t even created yet.
There was a reason I told you to wait.
Validate Your Product Idea
Now that you are building a relationship that is directly related to the product you have roughly planned out you can ask your audience what they want. You aren’t selling a need; you are selling a feeling that they want. The feeling could be a sense of relief when they learn how to do a task that they have been dreaming about for eternity or at least a few weeks. This could be a joy when they read a book that shows them how to can peaches that they will give for holiday gifts.
You are selling the feeling that they want with the solution to something they believe they need.
After you have confirmed what your audience wants you can get to work creating a product.
It can be tricky to feel like you should over deliver, after all, that is what the gurus chant about in the online space. Under promise, over deliver.
If you are giving your audience more than they are asking for they may feel overwhelmed and decide not to purchase.
It would help if you over delivered on quality of the product, not quantity.
As you are creating the product, you should be in content with your audience, teasing the upcoming product and even pre-selling the product.
There is no better way to validate your product idea than to sell it before you create it.
After you have presold some of your product it is finally time to get to work creating it.
If you planned you should have a bit of content that you are continuing to release to your audience and emails that are going out regularly.
Beginner Sales Funnel Recap
Let’s review where we are in the sales funnel process.
1. Find Your Ideal Client
2. Brainstorm a product
3. Create content that attracts your ideal client
4. Build relationships with regular emails
5. Validate Product Idea with Presells
6. Create Product and Continue to Nurture Audience and Create new content
Now we can move on to the final steps to keep this funnel open and working for you.
Once you have the product created, you can repurpose those first emails to set up an automated email sequence linked to some of your best performing content. Now you can utilize this funnel as the vital components to work for you while you move on to creating another product.
Creating a sales funnel isn’t something that can be done overnight and yield insane results. A great sales funnel is one that you will build as you go and are tweaking as you keep tracking the results.
Founder of The Creative Boss
After years of trying to run an online business I have seen quite a few ups and a whole lot more downs. I spent hours every day researching how to make a go at some elusive, passive income. I felt like it was something that was just a myth, and then I figured out what the real meaning of passive income was: to work smarter, not harder. It’s not just sitting around watching the dollars pour into your bank account, but you can create products that will sell and still be sitting on the beach or at home in pajamas, and I want to share with you what worked for me. I don’t want you to spend years trying, failing, and throwing in the towel.