You are collecting emails left and right but you still don't know how often you should be sending them emails. The answer might surprise you.

You are collecting emails left and right but you still don't know how often you should be sending them emails. The answer might surprise you.

You are collecting emails left and right but you still don't know how often you should be sending them emails. The answer might surprise you.

How often do you need to email your list to keep them excited? One of the most discussed topics when it comes to growing your list.

 

Let me start by saying that there isn’t a one size fits all to this question but I am going to tell you some of the reasons that your previous mentor was probably wrong.

 

 

Daily- ooohhh scandalous

I bet depending on who you ask they would stare at you with their mouth wide open if you suggested emailing your list every day. But do you want to know a secret? You should be emailing them daily, at least for a while. Yep. You read that right. You should be sending new folks on your email list an email every single day.

 

There are some solid reasons why you should do create a welcome series that triggers every day.

 

1. They need to get to know you.

 

Your new subscribers need to build a relationship with you, and the fastest way you can do this is by sending them an email every day. Giving them a piece of your story, a lesson, some background on what you are doing, an exclusive offer. Anything that provides them value and builds their trust in you.

 

2. It takes time for your name to stick in their minds.

 

Think about how many people you meet at a conference. If you never saw that person again and then ran into them at another conference six months later, you probably forgot who they were. They didn’t keep in contact with you, they didn’t provide you value. You made room in your brain for more important information.

 

3. You are training them to open emails from you.

 

If your new subscribers know that every email you send them is packed with valuable content, they are going to open every single one of them. After they build this habit, it will continue even after you slow down your appearance in their inbox. But how long does it take to develop a new habit? It can be anywhere from 18-254 days! So I would start with a 21-day sequence and then as you find yourself sending high-quality weekly emails that can be added to your welcome series for new subscribers, add them!

To break this down the 21-day welcome sequence will start out with daily emails for the first week, and then you will start to loosen the reigns with every other day, then every couple of days until you feel they are conditioned to open your emails whenever they arrive in their inbox.

 

Weekly

 

Sending emails weekly is probably more manageable for most, and you should implement weekly emails to those that have been on your list for some time. They already know you are, they open your emails and are eager to devour any bit of information you share with them.

 

1. Fresh content that is relevant to current events. Sending emails weekly is an organic way to connect with your readers. You can create new content and use current events or trends that are buzzing on the internet, this helps to prove you are a real person and haven’t written out a year’s worth of content too far ahead.

2. Weekly lets you offer a quick recap of essential things that your subscribers may be interested in, such as new blog posts, a new freebie or an upcoming webinar.

For example here at The Creative Boss, I have a weekly email series that goes on Friday mornings. This email highlights the recent blog posts of the week, gives something free – either one of my freebies or something I found on the internet that I think my audience will see value in, what book I am currently reading and my thoughts on it, and then for fun any lightbulb moments and what my latest Netflix binge has been.

I have created this as a way to show that I am real human but still show up with a value-packed email.

 

 

Whenever you have something too juicy to wait

 

Often times I see creative entrepreneurs hold back on sending emails because they don’t want to seem like they are always pitching something, or annoying their subscribers. Hello! These people joined your email list because they care about what you have to say. So don’t hold them back. Give them everything. If you have a new product, tell them about it. You never know how many have been waiting for you to create a solution to their problem.

An essential part of pitching emails to be sure that you have designated list to keep this separate from your main list. I use Active Campaign, and this is a breeze to set up.

What this means is that you can start a pitch sequence and from the very beginning tell your list that you are going to be sending more emails than usual about your upcoming product and offer them a way to opt out of those emails without leaving your list altogether. 

Just because they aren’t interested in one thing you are offering doesn’t mean they won’t be interested in something else.

 

Whenever you need to ASK them something

 

Want to know the biggest secret in the game? ASK. Ask your readers exactly what the need. Ask what problems they are having. Ask what you can do to help them. Not only does this instantly validate any products you create it proves that you are listening to them. You are not a mindless drone that only cares about selling your stuff regardless if your readers find it helpful.

 

So back to square one, how often should you email your list? More often than you already are.

 

BONUS: The more often you email your list, the lower your unsubscribe rate will be. Because you have loaded your subscribers with so much value, they will CARE what you are saying and won’t unsubscribe because FOMO is real!

 

 

Sarah Crosley

Sarah Crosley

Founder of The Creative Boss

After years of trying to run an online business I have seen quite a few ups and a whole lot more downs. I spent hours every day researching how to make a go at some elusive, passive income. I felt like it was something that was just a myth, and then I figured out what the real meaning of passive income was: to work smarter, not harder. It’s not just sitting around watching the dollars pour into your bank account, but you can create products that will sell and still be sitting on the beach or at home in pajamas, and I want to share with you what worked for me. I don’t want you to spend years trying, failing, and throwing in the towel.

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